The blend of the iconic Spam flavor with Hamakua Macadamia Nut Company's 100% Hawaiian macadamia nuts was like a natural event that was bound to happen sooner or later. Hawaii is one of the largest consumers of Spam in the nation. Spam has been a favorite in Hawaii since its introduction to the islands during World War II. How does Spam taste? The savory, slightly salty, smoky flavor is fantastic. This flavor is totally vegetable based and yet has the great taste of Spam.